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When Good Names Go Bad on Social Media

October 14, 2015 by WendyB

Last night, while scrolling through Instagram, I was stopped cold by the IG handle “lamer.” I thought, “Who the hell would call themselves ‘lamer’? And lamer than what? Is there a ‘lame’ and ‘lamest’?”

Then I realized this was the account for the fancy skin-care company called La Mer. Bwah! You’d think someone in La Mer’s social-media department would have noticed this problem. (I’m happy to say that the website is cremedelamer.com, rather than lamer.com.) The funny thing is that I don’t follow “lamer,” as I now think of it. It was a sponsored post, related to the celebrity-heavy party that lamer threw in Los Angeles last night to celebrate its 50th anniversary. Poor La Mer! Going through all that effort to promote its product and get some attention, only to have it backfire … in my case, at least.

Gwyneth Paltrow was one of the guests at the La Mer/lamer event, and her Galvan jumpsuit with a sheer panel caught my eye.

View image | gettyimages.com

On the recent shopping trip that yielded the Catherine Malandrino dress that I posted here, my friend Julie Matos coaxed me into a crazy 1980s-looking mini dress with shoulder pads and a sheer panel like Gwyneth’s jumpsuit. What’s old is new again! This isn’t my first go-round with black mesh either. In 1993, I thought I was hot, hot, hot stuff in this bodysuit.

Click for my 2012 post on this.

Click for my 2012 post on this.

I can’t say I hate that top now. It’s okay. But those jeans and the big belt? Lamer!

Separately, thanks to my gorgeous friend Jessica Cohen for seeing my tweeted comment about lamer and raising me the unfortunate URL for a jewelry company: rootsofart.com.

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Filed Under: Celebrities, humor, vintage WendyB photos

Previous Post: « October’s Other Birthstone: Tourmaline
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Reader Interactions

Comments

  1. Nola Rice says

    October 15, 2015 at 9:23 am

    Thanks for making me laugh.

  2. stacy says

    October 15, 2015 at 1:00 pm

    Oh, you WERE hot hot hot in that bodysuit!!

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MEET WENDY BRANDES

Award-winning designer of fine jewelry inspired by women's history and pop culture. A former journalist who writes about jewelry, fashion, medieval history, news, feminism, dogs, cats and whatever else is on her mind. Blogging since 2007.
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