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Never Is the Next New Thing

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My Word-Necklace Style Is Catching On!

February 12, 2014 by WendyB

Gorgeous blogger and concerned citizen Kate of Twisted Skirt tweeted me a clip from the magazine Grazia, showing a word necklace by DKNY.

donnakaran

I was intrigued to see that the style of word necklace I added to my line in 2012 is catching on in the big leagues. I started with this necklace in June 2012.

IDGAF_M1__15786_zoom

Still my favorite! Click to purchase.

As I’ve said before, I definitely did not invent the concept of a necklace with evenly spaced, cut-out letters spelling out words. In fact, last year, I was amused to find a photo of Lara Flynn Boyle wearing a similar necklace in the movie Wayne’s World. It was in an article about the 21st anniversary of that movie. Twenty-one years ago I was a business journalist — I wasn’t making any kind of jewelry at all!

wayne

Click for source.

I mentioned that to Kate via Twitter and she replied, “I appreciate that but you deffo started the new wave of it!!” And I do have to agree with that.  When you’re a designer, one surefire way of verifying that you’re doing something new — or at least something new to a generation, or to the general public — is that you get a lot of “why?” questions: “Why are you doing the letters separate?” “Why aren’t you doing a nameplate necklace?” “Why CAN’T you switch to nameplates?” I’ve gotten those questions about the necklaces since I made the first one. Before that, I got similar questions when I introduced the multi-ring word sets that eventually led to the necklaces. It’s the shock of the new (or “new to me”) phenomenon that can eventually turn into a “Never is the next new thing™” scenario.

My necklace style hasn’t caught on as much as the ring sets, yet, so I won’t yet declare that it’s the “next new thing,” unless others follow in DKNY’s footsteps. For now, if you search for “word necklace” images on Poodle, you still see mostly nameplates — often in cursive –like the famous Carrie necklace in Sex and the City.

Carrie-Bradshaw-necklace

Sarah Jessica Parker in the Carrie necklace. Click for source.

There have always been a few examples of letter necklaces that use separate letters but allow them to slide around on the chain, like this Jessica Simpson “I Love You” piece I spotted on Overstock.

Jessica-Simpson-Silver-Diamond-Accented-Heart-Pendant-I2-I3-IJ-f911a812-d70f-442d-bbb4-da3b3a963ff2_320

Click for source.

My old friend Topshop seems to have done two sliding-pendant word necklaces back in 2009, from what I can tell from this photo.

topshop

The upper-right corner and lower-left corner necklaces look like they might be that sliding style. Click for photo source.

Those look similar to Topshop’s Make Your Own Word necklace, where it appears that the letters aren’t in fixed positions on the chain.

topshopneck

Click for source.

I was never into the sliding thing. Wearing a word is no fun if it’s hard to read except when the necklace is perfectly placed for a product photographer, right?

On Etsy, there are definitely “sliders” in the letter necklaces search — including some with the letters engraved on disks or blocks. (Of course, there are plenty of traditional cursive word necklaces there too.) I did find two Etsy designers who offer necklaces with separate letters attached to chain links, like mine, so they don’t slide around. But those necklaces are in brass, whereas my necklaces come in silver or gold. I’ve always loved the idea of an obscenity rendered in fine materials, and I did start my letter necklaces obscenely, with my IDGAF, STFU and GTFOH offerings. Another difference: the Etsy necklaces have letters twice the size of mine. While I’ve done a larger size for special customers — I’m doing one now — I specialize in the more delicate letters because, again, I enjoy the contrast between the message and very fine workmanship.

wendynyc212

You can see the size of the necklace on me in this photo by Shane LaVancher. Click to enlarge.

Two other differentiating factors for my necklaces: they use my self-created font (and I have a lawyer ready to pursue anyone who copies that font, bitches!), and that I focus on social-media- or pop-culture-inspired messages or words. My twerk necklace is a good example of that. So, even though I didn’t come up with the jewelry concept, I am confident that I have my own unique take on it. “I like that about myself,” as Marcel the Shell would say.

You can shop all my letter necklaces here (on my website, I call them letter necklaces, not word necklaces, because some of them are acronyms) — and stay tuned for a new one this spring. If you have a personal request, feel free to contact me at wbjewelry at hotmail dot com. I love customizing!

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Jewel of the Month: Twerk It in My Twerk Necklace

Filed Under: fashion trends, my designs, necklaces, never is the next new thing, pictures of me, swear rings, topshop

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Reader Interactions

Comments

  1. Twisted Skirt says

    February 12, 2014 at 4:51 pm

    I’m right because my spam word was Nirvana – now you’re designs will become a cult following x

    • WendyB says

      February 13, 2014 at 12:22 am

      From your lips to God’s ears, as my grandmother would say!

  2. Patti @ NotDeadYet Style says

    February 12, 2014 at 5:51 pm

    Well yours are the best. That is all.

    • WendyB says

      February 13, 2014 at 12:22 am

      xoxo

  3. Monika Faulkner says

    February 12, 2014 at 10:03 pm

    Your versions are the coolest by far, Wendy…from font to acronyms!! Can’t wait to read (ie. figure out, ha ha!) your newest necklace when it debuts!!

    http://www.StyleIsMyPudding.com

    • WendyB says

      February 13, 2014 at 12:21 am

      I hope you’re as amused by the new one as I am!

  4. Michele says

    February 23, 2014 at 4:36 pm

    Those are darling, especially the “I heart U”. Sucker for any silver jewelry

    • WendyB says

      February 23, 2014 at 5:11 pm

      Thanks!

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MEET WENDY BRANDES

Award-winning designer of fine jewelry inspired by women's history and pop culture. A former journalist who writes about jewelry, fashion, medieval history, news, feminism, dogs, cats and whatever else is on her mind. Blogging since 2007.
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