Thank you to the people and publications who mentioned my work in the past few weeks.
Amy Elliott of JCK included me in her “Jewelry Holiday Gift Guide, Naughty Edition,” declaring that my NSFW necklace in sterling silver is perfect for the friend who sends filthy emails.
InStore Magazine’s December issue said that my pearl-and-tsavorite cufflinks were “refined shine” for men.
The article looks at how women are the majority of jewelry wearers and drive 90% of worldwide jewelry sales. Jennifer pointed out that 31% of U.S. diamond jewelry sales in 2016 were women purchasing for themselves. Meanwhile, the industry has been talking about the female consumer since 2005 (coincidentally, the year I went into business), but not necessarily doing much to reach out to her. Obviously, some jewelers — like me — reach out to women via social media. Jennifer quoted me about that:
She also spoke to Myriam Gumuchian, whose family has been in the jewelry business since 1978. The Gumuchians work through retailers, who prefer the jewelry brand to stay “under the radar,” as Jennifer put it. But I thought Myriam made an interesting remark about answering customer questions on social media. As she points out, retailers who don’t react quickly to online queries can lose a sale for both the store and the brand.
That’s exactly why my right-hand woman Eryn and I decided to launch the Wendy Brandes Jewelry Concierge Service this holiday season with two stores that we feel get (and give!) our level of customer service: Hummingbird Jewelers in Rhinebeck, N.Y., and Steve Quick Jeweler in Chicago.
Giving you all a little break from the 12 Days of Christmas to introduce you to our newest design partner @wendybrandesjewelry! We are so excited to have the Agrippina ring in store. It’s the golden goddess of rings (my description, not hers). Like the poison rings of years gone by, this one has a secret compartment too! We suggest a hint of perfume, a lock of hair or perhaps a Love note from that someone special. ??Swipe through the pictures to see what makes it so cool! – – – – #inspired #design #wendybrandes #collection #lovegold #tellastory #expressyourself #bedifferent #Stevequickstyle #quicklist #stevequickjeweler #chicagorocks #lincolnpark
For a limited time, Hummingbird has 10 of my classic designs for sale and Steve Quick has one. But, at any time of the year, if you’re a customer of one of those stores, you can take a close look at and/or try on some of my designs before buying, even if they don’t have any of my work in stock at that time. All you have to do is get in touch with Hummingbird or Steve Quick and ask Bruce (at Hummingbird) or Melissa (at Steve Quick) to arrange a viewing. I’ll ship the pieces you’re interested in to the store overnight. This is the only way for non-New York customers to try before they buy with me, because everything on my website is final sale. It’s not that I don’t want to accommodate people, but I’m a small company with expensive inventory, and it’s risky for me to ship valuable items directly to customers without knowing that the transaction is complete. A trusted retailer with experience in handling fine jewelry can bridge that gap. So don’t be shy about reaching out to either of these fab retailers. And, as always, you can get a quick answer from me by emailing info at wendybrandes dot com. I’m happy to tell you about the jewelry on the website, discuss custom work, and/or help you communicate with one of my Concierge stores.