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Revamped Vintage

June 3, 2008 by WendyB

I think E2‘s “re-worked” vintage designs are gorgeous.

A “transformed” Guy Laroche

It’s an interesting concept. The dresses are one-of-a-kind, but they are not purely vintage and not truly couture. For that concept, the prices are too steep for me. The Guy Laroche pictured is nearly $4,000. Even though it is unique and very beautiful, I’d rather pay less for an unaltered LaRoche, as I have done. However, if you’re the type of high-profile person who attends a lot of glamorous events, and you would normally borrow a current-season runway dress, I’d say paying the big bucks for E2 is a much better option. No risk of falling into the “Who wore it better” column, or being misled by a designer into thinking your borrowed dress is making its first appearance when it isn’t. Sarah Jessica Parker, if you’re interested in E2, just make sure that none of THEIR dresses have gone out as loaners. That happened to me once. I bought a vintage dress for a big event after I was assured it hadn’t been worn before and it had indeed gone out as a loaner. Oh, and it IS annoying when someone does that and it’s NOT good business to mislead your customers and I DON’T believe Olivier Theyskens or anyone else “just forgot.” So there.

UPDATED TO ADD: Click here to check out a tribute to Yves Saint Laurent by my gorgeous friend Cheryl Tan.

UPDATED AGAIN TO ADD: There’s an interview with E2 here. (Warning: I found it rather slow to scroll through.)

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Filed Under: dresses, vintage

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Reader Interactions

Comments

  1. Sharon Rose says

    June 3, 2008 at 12:30 pm

    Wow-I’ve just looked at your previous post regarding the green vintage dress and you look absolutely stunning!! This is such a gorgeous dress! Even if I had the money, I don’t really get the
    E2 concept I’m afraid-I’d rather have a vintage item unaltered.

  2. annabananna says

    June 3, 2008 at 1:23 pm

    i agree with: the concept is quite interesting, but it’s really too pricey for me, too.

  3. WendyB says

    June 3, 2008 at 2:32 pm

    Anna and Sharon, now that I have thought about it some more, I’ve decided that this is the kind of dress you really need to casually come across in a store. Then, if you tried it on and it was insanely beautiful, you’d want it regardless of the original designer or the new alterations. You would just want it for itself. The original designer has to be kind of besides the point, which it would be in a real-life store but not online.

  4. Marleaux says

    June 3, 2008 at 2:33 pm

    Yeah, I would be pissed too if that happened too me. And just for the record, you wore it better.

    I really really like the remixed dress too.

  5. Chelsea Rae says

    June 3, 2008 at 3:17 pm

    Refurbished fashion is always really interesting to me. I like this dress, but I can’t afford to pay $4000 on anything, so…

    I sort of feel bad for SJP, and then I realize she gets free designer clothes on a regular basis and the sympathy fades!

  6. AsianCajuns says

    June 3, 2008 at 4:14 pm

    That dress is gorgeous, but I totally agree with you- a bit steep!

  7. Ashe Mischief says

    June 3, 2008 at 4:45 pm

    I wish there were more information about E2 (I’ll have to look them up, I suppose!). It makes me wonder about the original condition of their pieces; are they destroyed high regarded and cared for pieces in order to reconstruct and repurpose them? Or are they mildly damaged, stained, etc? It would seem disappointing, on top of being very expensive, if the first were the case, and they were reconstructing perfectly fine garments.

  8. roller coaster teacher says

    June 3, 2008 at 5:03 pm

    Yummy dress!

  9. jayne says

    June 3, 2008 at 5:24 pm

    Ooo that is beautiful, but overpriced too, though I totally understand the idea of wearing something truly one of a kind, that way you’re not sjp.

  10. Knight Cat says

    June 3, 2008 at 5:32 pm

    want to exchange links? love ur blog, its lovely

    xxx
    knight cat

    http://knighttcat.blogspot.com/

  11. Blue Floppy Hat says

    June 3, 2008 at 5:39 pm

    The remixed dress is lovely, but you’re right- I’d balk at paying that much for an altered vintage dress, especialy if the alterations were extensive (though if I saw it in real life and fell for it, nothing would stand between me and it).

    That SJP episode was stupid. Olivier Theyksens- a designer whose work I adore- should have levelled with her about the dress having had its red carpet day already (so she could have just picked another dress from the collection, I don’t blame her for being pissed), though I agree it’d have been more SATC-appropriate for her to wear remixed vintage..

  12. Lynette says

    June 3, 2008 at 11:30 pm

    Well, I never knew that a business loaned vintage clothing like that, and then sold it without making a notation or something on an attached label? That’s downright underhanded. But you look gorgeous in it anyway, so I say, “So there!”to the business.

  13. Susie Bubble says

    June 4, 2008 at 2:30 am

    My favourite part of Couturelab’s site….

  14. Pamcasso says

    June 4, 2008 at 6:32 am

    That reworked dress is gorgeous. I love the idea of it. I don’t blame SJP for being upset, especially with the wild expectations the audience has for her dressing at any event (especially associated with SATC). I’m disappointed that Olivier & co didn’t tell the truth, but I’m also honestly shocked that no one in SJP’s camp checked up on it- I mean honestly, if I was worried about whether a Nina Ricci dress had been worn yet, the first person to check up on is Lauren Santo Domingo.

    She still looked lovely in it though. This kind of thing happens often, I know there was something about a dress (chanel??) Kirsten Dunst wore to an event and then Reese Witherspoon wore two years later.

    I’m glad that in SJP’s statement she said there were things more important than this though!

  15. Fabulously Broke says

    June 4, 2008 at 7:50 am

    That dress is stunning.. but $4k.. holy cow.

  16. the iron chic says

    June 4, 2008 at 8:18 am

    Oh you and your glamorous problems!
    You know what annoys me more than “Who Wore it Better?”
    When they take pictures of famous people wearing *gasp* the same thing multiple times. Like, “Eva Mendes must really love those Chanel sunglasses!”
    Chanel sunglasses are supposed to be disposable?

  17. riz says

    June 4, 2008 at 12:22 pm

    e2 sounds amazing…I definitely need more vintage in my wardrobe, and the problem you outline above is i’m sure one many designers don’t want to talk about…

  18. enc says

    June 4, 2008 at 1:08 pm

    Already-loaned-out dresses are indeed a hazard. Nobody’s ever wearing mine, though!

  19. vogued out!!! says

    June 4, 2008 at 5:06 pm

    4k! that is steep, but you are right there are high profile people who could benefit from this type of clothing.

  20. Alice Olive says

    June 5, 2008 at 6:50 am

    That is indeed a lovely rendering. It’s stunning. But yes, the price is slightly steep for a mere mortal. I love the idea of this though – a unique re-styling.

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MEET WENDY BRANDES

Award-winning designer of fine jewelry inspired by women's history and pop culture. A former journalist who writes about jewelry, fashion, medieval history, news, feminism, dogs, cats and whatever else is on her mind. Blogging since 2007.
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