Folks often ask me, “Do people REALLY buy fine jewelry online?” And I answer, “Hell, yeah!” As a matter of fact, online sales are what have kept my business going since 2005.
For more stories about online jewelry shopping, check out the this story in the Wall Street Journal. The piece by Lauren Sherman notes the success of fine jewelry on The Editorialist, Net-A-Porter, Ylang 23 and Moda Operandi, among others. The Editorialist wins the prize for priciest item sold: A set of David Webb jewelry for $78,000.
On my own site, I can satisfy practically any budget. My pieces start at $35 for a single, sterling-silver stud earring and range up to $35,000 for some of those “price available upon request” items.
I think my existing customers would agree that the best thing about shopping from my personal site is that you get to chat with the designer directly. I’m always happy to answer your emails and help you choose between two earring styles or decide what length chain to order. (I’ve even advised guys on how to propose!) In addition to doing big, pricy custom jobs — creating one-of-a-kind luxury designs, such as engagement rings — I do little customizations on the regular. If you want to turn one of my emoji studs into a ring or necklace, all you have to do is ask. Want it in rose gold instead of silver or yellow gold? Ask! Wishing for a special word necklace? Holla at me!
To get in touch with me, email:
info at wendybrandes dot com
wbjewelry at hotmail dot com.
You can also shop other websites for designs that aren’t on my site. I like to do a few exclusives here and there. Right now, Nylon Magazine’s online shop is the only place to get gold-plated versions of those best-selling emoji earrings. Earlier this week, I posted the amazing gif Nylon did for its newsletter. I love it so much that I’ll post it again!
Broken English Jewelry is a brick-and-mortar store in Santa Monica, Calif., where you can try on my designs in person, but if you’re not in Cali, you can still buy select of one-of-a-kind pieces online. This rose quartz/diamond/gold/silver Edburga poison ring is the one that inspired my friend Lori’s unique engagement ring.
If you have any questions about the pieces at Nylon or Broken English, I can answer those too. Happy shopping!
You definitely have the best customer service! Oh yeah, and freaking sweet jewelry (say it like Napoleon!).
GOSH! I know I have to say it like Napoleon. I’m not an IDIOT!
Hi Wendy! Great post. we’ve seen the popularity of online jewellery shopping grow massively here in the UK too. It’s quite refreshing but understandably we try to provide a sense of “comfort” so they know there’s someone behind that screen. We also try to provide the critical information about payment, delivery and returns; I think for many it provides a sense of ease. Do you think, perhaps because as a “brand” you’re so respected, that you find your customers to be more laid back or do you have to ease them into the process too?
A little of both!