Yesterday was the sixth Independent Fashion Bloggers conference. IFB was founded in 2007 by my gorgeous friend Jennine of The Coveted to provide fashion bloggers with the resources to build better blogs. It now has 30,000 members. Jennine first did a blogger get-together with a panel of speakers in a bar in September 2009. I was on one of the panels. Since then, she’s worked up to bigger venues and bigger sponsors. Well-known bloggers including Tavi, Susie Bubble, Marc-Jacobs-inspiring Bryanboy, and Rumi of Fashion Toast have participated.
This time, the sold-out event (330 people in attendance and thousands watching the livestream at home) was at Milk Studios — home of many fashion shows. Notable blogger attendees included Leandra Medine of The Man Repeller, Claire from The Fashion Bomb (last seen in Paris), and model/blogger Coco Rocha (I might have been one of her first readers back in 2008). From the corporate world, there were appearances by MTV Style, People Style Watch, and the always-entertaining Mr. Mickey from Paper Magazine. Fashion personality Joe Zee, the creative director of Elle, was the keynote speaker. Joe may come from “old” media but he’s not at all threatened by “new.” In fact, I would summarize his comments as “social media is our future.” And now it’s time for a musical interlude with Whitney Houston!
Remember, kids, crack is whack!
I didn’t get a full outfit picture at MObar because I foolishly brought a small Alexander McQueen clutch instead of my large camera. I couldn’t go outside where it was raining harder than Hurricane Irene, so I was forced to do my photography in the Hallway of Doom.
Doesn’t it feel like if the camera shifted a little to the right, you’d catch a glimpse of The Shining twins?
What Wendy Wore to the IFB Conference
Lego dress: Castelbajac (2009, previously seen here)
Multi-color, high-heel loafers: Castelbajac (2009, first seen here)
Lip color: Lasting Lust by MAC (MAC, please make me your Lasting Lust spokeswoman)
Rings: An assortment of my own designs
I’ve always loved that dress, but I’m having second thoughts about it after a blogger snapped a picture of it for her blog about dressing modestly. My reputation will be ruined! I need to talk to my idol Coco about where she does her shopping so I can send a better sartorial message. (By the way, congrats to Coco and her main pimp, Ice-T, for their smash success TV show, Ice Loves Coco. And a big “IN YOUR FACE” to all the peeps who didn’t appreciate the Coco love I’ve been sharing since 2007!)
As for Lady Smaggle, she and I met as soon as the doors opened, sat down next to each other and stayed put for the next nine hours or so. We had a nice time tweeting each other despite our close proximity, and became especially bonded after barely surviving a harrowing coconut water spill. She’s going back to Australia and I really don’t know how I can go on without her. (Read her post on the conference here.)
Our tweets made up just a small portion of the IFB-related tweets. Over 4,000 were generated with the hashtag IFBcon. You can still see them by searching for #IFBcon on Twitter. Most people were eagerly sharing the hot blogging tips they got from the speakers. I didn’t tweet anything like that. I wrote a bunch of random crap and demanded that people speak to me only in Parseltongue. If you want to read random crap (capsule review: “@WendyBrandes wins for the best #IFBCon commentary.” – BetseyJ), including my feelings about coconut water, follow me on Twitter here.
A few other important Twitter feeds are:
You Twitter users better follow all those feeds immediately or … or … the Shining twins and I will hide under your bed to scare some sense into you with our modest dresses and our coconut water. You don’t want that. Really, you don’t.