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I’m Working on It

October 22, 2007 by WendyB

Just to prove that the long-promised rebranding of my company is really happening, I thought I’d share my new logo.


I’m wondering what color my new packaging should be. Here are the choices for background color for my suede boxes. Any thoughts?


My Gigi Caron packaging has been a gold logo on a burgundy box. I’m dubious about black. I think it looks a little stern and not luxurious enough for a box.

UPDATED TO ADD: As it turned out, the box company can only print the logo in one color, so I’m having the logo in gold on a gray box … that way I get both my colors in. We’ll see how it looks. If I don’t like it, I’ll pick a new color after I use up those boxes.

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Reader Interactions

Comments

  1. applevenusian says

    October 22, 2007 at 9:23 am

    You know I love the green! The logo is wonderful too.

  2. Lynn says

    October 22, 2007 at 9:26 am

    Burgundy! Have burgundy for some Brandes!

  3. Olga says

    October 22, 2007 at 9:49 am

    Def light grey! It’d look really stylish and classy if you use it with the colors of the logo. All that burgundy and navy stuff has been very overused in jewelry imho. Light colors are very in.

    Thanks for sending in an amazing post again, I’ll write you back asap. šŸ™‚

  4. 3 Column Grid says

    October 22, 2007 at 10:03 am

    Hey Wendy,

    Who did your branding? It looks pretty good! I love that flourishy B, very nice.

    I’d say go with the black box (exciting/sexy things come in little black boxes). And if you did the “B” in a metallic silver and your name in like a matte 50% grey.. Whew, that’d be hot.

  5. WendyB says

    October 22, 2007 at 10:07 am

    Hey 3CG, the woman who did it for me is Jen Gianquitti Dech. Let me know if you ever need her contact info. I do like the idea of metallic silver and matte gold!

  6. IDK, MY BFF JILL? says

    October 22, 2007 at 10:13 am

    I like the light grey, too. It’s neutral, so it’s not too trendy, and you can complement it with, say, green or magenta satin ribbons.

    However, there’s something to be said about using perhaps the green or magenta boxes to establish part of the company’s identity (kind of like an Hermes’ orange or Tiffany’s’ blue).

  7. Lady N says

    October 22, 2007 at 10:13 am

    Love the new logo, Wendy B. I actually like the black box look.

  8. In Yr Fshn says

    October 22, 2007 at 10:39 am

    The logo is super classy! I’m going to vote for green or grey.

  9. shell says

    October 22, 2007 at 11:03 am

    my vote is for navy. it would look so pretty with a silver ribbon!

  10. bee says

    October 22, 2007 at 11:03 am

    love the logo. i am thinking burgundy or green.

  11. Tattooed Mama says

    October 22, 2007 at 12:11 pm

    i like burgandy but i think the light grey is subtle and nice. šŸ™‚ thanks for the comments!

  12. Moira says

    October 22, 2007 at 12:18 pm

    My first impulse was burgundy because it seems like your color. I probably think that because it is your color on your Gigi Caron line. So, to re-brand I think you should use a different color. I love blue and I think it is both luxurious and crisp. So it would be great for Holiday gifts and June weddings. The green is gorgeous, but maybe too heavy for spring proposals on the beach — no? Love the new logo. Did you notice Tiffany’s quasi-re-branding in the NYT ads — using a small “t”? Mayjaa! as Posh would say.

  13. WendyB says

    October 22, 2007 at 12:26 pm

    Ah, Moira, you read my mind…there are some serious reasons (some day it will be a post but not yet) why I’d like to distance the new line from anything that reminds me of Gigi Caron, so burgundy is off my list. Everyone’s given me such good reasons for all the other colors, I fear I will never make up my mind! I’ve got to check out that Tiffany’s thing! Can’t believe I missed it….

  14. Elaine says

    October 22, 2007 at 1:19 pm

    I like the light grey, I feel that always looks pretty classy.

  15. Hi! I'm Adele... says

    October 22, 2007 at 2:26 pm

    I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  16. Hi! I'm Adele... says

    October 22, 2007 at 2:26 pm

    I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  17. Hi! I'm Adele... says

    October 22, 2007 at 2:26 pm

    I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  18. Ashe Mischief says

    October 22, 2007 at 2:46 pm

    I’d consider going with the light grey, as it’d coordinate best with the rebranding of your logo and its color scheme. Perhaps with a steel/pewtery tie around it?

  19. Aretha says

    October 22, 2007 at 3:24 pm

    I love the burgundy option. Is feminin and elegant at the same time. Congratulations for your project!

  20. Valley Girl says

    October 22, 2007 at 3:48 pm

    I kinda like the burgandy. Its unexpected and girly.

  21. SOLOMONSYDELLE says

    October 22, 2007 at 4:20 pm

    I like the logo.

    Dark blue has historically been associated with royalty and wealth due to the difficulty in producing the color in fabrics back in the day. And, because blue is my favorite color, I have to cast my vote for Blue!

  22. Gina says

    October 22, 2007 at 4:28 pm

    I like light grey. Blk’s kinda cool too. The rest of your logo is very beautiful by the way!

  23. M says

    October 22, 2007 at 5:09 pm

    the logo is gorgeous! hmm, i like the blue background, good luck with everything!

  24. La Belette Rouge says

    October 22, 2007 at 7:53 pm

    The logo is very elegant. I like the green or black.

  25. evie says

    October 22, 2007 at 11:06 pm

    i like the grey and green. they both would look luxurious on suede and i can envision myself being very happy when presented with gorgeous jewelry in those boxes šŸ™‚

  26. Shaz says

    October 23, 2007 at 6:30 am

    In my mid i was picturing someone proposing to me, and what color box i would like them to open up and burgundy seemed too common, grey a bit old lady-ish, black would probarbly go missing, but i really love the idea of a midnight blue or navy box with metallic lettering…just my opinion

  27. jdbsusanna says

    October 24, 2007 at 5:55 pm

    I vote for light grey. It’s so clean and fresh-feeling. And I think it would go well with the dark grey and gold in your logo.

  28. Stefanie says

    October 25, 2007 at 10:07 am

    i think green or blue because they’re jewel colors and seem regal and fitting for your line. but i also like the light grey

  29. Naki says

    October 25, 2007 at 8:30 pm

    love the logo, classic, understated elegance šŸ™‚

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MEET WENDY BRANDES

Award-winning designer of fine jewelry inspired by women's history and pop culture. A former journalist who writes about jewelry, fashion, medieval history, news, feminism, dogs, cats and whatever else is on her mind. Blogging since 2007.
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