Wendy Brandes Jewelry Blog

Never Is the Next New Thing

I’m Working on It

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Just to prove that the long-promised rebranding of my company is really happening, I thought I’d share my new logo.


I’m wondering what color my new packaging should be. Here are the choices for background color for my suede boxes. Any thoughts?


My Gigi Caron packaging has been a gold logo on a burgundy box. I’m dubious about black. I think it looks a little stern and not luxurious enough for a box.

UPDATED TO ADD: As it turned out, the box company can only print the logo in one color, so I’m having the logo in gold on a gray box … that way I get both my colors in. We’ll see how it looks. If I don’t like it, I’ll pick a new color after I use up those boxes.

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Comments

  3. Def light grey! It’d look really stylish and classy if you use it with the colors of the logo. All that burgundy and navy stuff has been very overused in jewelry imho. Light colors are very in.

    Thanks for sending in an amazing post again, I’ll write you back asap. šŸ™‚

  4. Hey Wendy,

    Who did your branding? It looks pretty good! I love that flourishy B, very nice.

    I’d say go with the black box (exciting/sexy things come in little black boxes). And if you did the “B” in a metallic silver and your name in like a matte 50% grey.. Whew, that’d be hot.

  5. Hey 3CG, the woman who did it for me is Jen Gianquitti Dech. Let me know if you ever need her contact info. I do like the idea of metallic silver and matte gold!

  6. I like the light grey, too. It’s neutral, so it’s not too trendy, and you can complement it with, say, green or magenta satin ribbons.

    However, there’s something to be said about using perhaps the green or magenta boxes to establish part of the company’s identity (kind of like an Hermes’ orange or Tiffany’s’ blue).

  11. i like burgandy but i think the light grey is subtle and nice. šŸ™‚ thanks for the comments!

  12. My first impulse was burgundy because it seems like your color. I probably think that because it is your color on your Gigi Caron line. So, to re-brand I think you should use a different color. I love blue and I think it is both luxurious and crisp. So it would be great for Holiday gifts and June weddings. The green is gorgeous, but maybe too heavy for spring proposals on the beach — no? Love the new logo. Did you notice Tiffany’s quasi-re-branding in the NYT ads — using a small “t”? Mayjaa! as Posh would say.

  13. Ah, Moira, you read my mind…there are some serious reasons (some day it will be a post but not yet) why I’d like to distance the new line from anything that reminds me of Gigi Caron, so burgundy is off my list. Everyone’s given me such good reasons for all the other colors, I fear I will never make up my mind! I’ve got to check out that Tiffany’s thing! Can’t believe I missed it….

  15. I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  16. I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  17. I would go with the green – I have always been partial to jewel tones, you should see my formal music room!

    Adele

  18. I’d consider going with the light grey, as it’d coordinate best with the rebranding of your logo and its color scheme. Perhaps with a steel/pewtery tie around it?

  19. I love the burgundy option. Is feminin and elegant at the same time. Congratulations for your project!

  21. I like the logo.

    Dark blue has historically been associated with royalty and wealth due to the difficulty in producing the color in fabrics back in the day. And, because blue is my favorite color, I have to cast my vote for Blue!

  25. i like the grey and green. they both would look luxurious on suede and i can envision myself being very happy when presented with gorgeous jewelry in those boxes šŸ™‚

  26. In my mid i was picturing someone proposing to me, and what color box i would like them to open up and burgundy seemed too common, grey a bit old lady-ish, black would probarbly go missing, but i really love the idea of a midnight blue or navy box with metallic lettering…just my opinion

  27. I vote for light grey. It’s so clean and fresh-feeling. And I think it would go well with the dark grey and gold in your logo.

  28. i think green or blue because they’re jewel colors and seem regal and fitting for your line. but i also like the light grey