{"id":7628,"date":"2010-10-13T00:01:11","date_gmt":"2010-10-13T04:01:11","guid":{"rendered":"http:\/\/wendybrandes.com\/blog\/?p=7628"},"modified":"2010-11-06T16:42:50","modified_gmt":"2010-11-06T20:42:50","slug":"iconic-image-rachel-williams-for-absolut","status":"publish","type":"post","link":"https:\/\/www.wendybrandes.com\/blog\/2010\/10\/iconic-image-rachel-williams-for-absolut\/","title":{"rendered":"Iconic Image: Rachel Williams for Absolut"},"content":{"rendered":"

Back in the ’80s, Absolut Vodka<\/a> did ads that were so fabulous that we used to rip them out of magazines and tape them to our college-dorm walls. In 1985, Andy Warhol participated in an art-themed series of ads.<\/p>\n

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Absolut launched a fashion series in 1988<\/a> with a custom-designed dress by David Cameron. I know what you’re thinking: “WHO?!” Cameron won the CFDA<\/a>‘s first Perry Ellis Emerging Talent Award in 1986, while he was still in his 20s. (The emerging talent award is now sponsored by Swarovski; the 2010 womenswear award went to Jason Wu<\/a> .)\u00a0 Like a lot of young, exalted designers of that era<\/a> — and this era, for that matter — Cameron quickly went out of business<\/a>, as did many of the other hot designers<\/a> who participated in the Absolut campaign. But maybe the Absolut experience shined a light on his new career path<\/a>, because he reportedly went into fashion advertising, where his work includes Revlon’s Halle Berry Fabulash campaign<\/a>.<\/p>\n

The Absolut Cameron ad, featuring long-legged Rachel Williams<\/a> and shot by Steven Meisel<\/a>, was seared into my memory. Once in a while, I look it up … and now I’m sharing it with you.<\/p>\n

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Doesn’t she look strong? I loved the Glamazon era of modeling<\/a>.<\/p>\n

UPDATED TO ADD: Rachel hit the runway for Giles Deacon in 2009<\/a>. <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"

Back in the ’80s, Absolut Vodka did ads that were so fabulous that we used to rip them out of magazines and tape them to our college-dorm walls. In 1985, Andy Warhol participated in an art-themed series of ads. Absolut launched a fashion series in 1988 with a custom-designed dress by David Cameron. I know…<\/p>\n

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