{"id":35923,"date":"2017-03-31T17:25:32","date_gmt":"2017-03-31T21:25:32","guid":{"rendered":"http:\/\/wendybrandes.com\/blog\/?p=35923"},"modified":"2017-03-31T17:27:39","modified_gmt":"2017-03-31T21:27:39","slug":"the-best-press-release-of-all-time-of-all-time","status":"publish","type":"post","link":"https:\/\/www.wendybrandes.com\/blog\/2017\/03\/the-best-press-release-of-all-time-of-all-time\/","title":{"rendered":"The Best Press Release of All Time. OF ALL TIME!"},"content":{"rendered":"

It’s\u00a0 a cold, rainy day in New York, but FitzRoy the Cat<\/a> is staying warm and dry in his bowl.<\/p>\n

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Click to follow FitzRoy on Instagram.<\/p><\/div>\n

Kitties who have to venture outside should take their umbrellas from Catbrella Inc., the Boston-based company that has designed, produced, and distributed over 2 million custom umbrellas for various types of cats and kittens.<\/p>\n

Before you rush off to order your own Catbrella, allow me to wish you a happy (early) April Fools’ Day! There is no Catbrella Inc. HubSpot invented it for a 2016 article on how to write a press release<\/a>. This is one of the best press releases of all time.\u00a0 OF ALL TIME<\/a>! It’s especially funny for cat-loving people who have done a lot of work with social media. Ten Twitter followers and promoted tweets? I die.<\/p>\n

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Click to enlarge.<\/p><\/div>\n

Uh-oh, now my laughter has turned to tears, because I would like this to be real: both the crazy product and the fact that a company CEO named Max Litter would see fit to brag about using “gut instinct” to achieve ridiculously slow social-media growth. I need “@kittenhatz, who tweets frequently about cat couture” to exist as well. Purrkoy the Kitten shares my feelings. Look at how upset he was when I told him he couldn’t have his own umbrella.<\/p>\n

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Click to follow Purrkoy on Instagram.<\/p><\/div>\n

If PK has to go anywhere today, he’ll have to make do with his stroller<\/a> and the cozy turtleneck sweater his Aunt Stacy bought him. Ugh. Poor, deprived kitteh! <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s\u00a0 a cold, rainy day in New York, but FitzRoy the Cat is staying warm and dry in his bowl. Kitties who have to venture outside should take their umbrellas from Catbrella Inc., the Boston-based company that has designed, produced, and distributed over 2 million custom umbrellas for various types of cats and kittens. Before…<\/p>\n

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