Last night, while scrolling through Instagram, I was stopped cold by the IG handle “lamer.” I thought, “Who the hell would call themselves ‘lamer’? And lamer than what? Is there a ‘lame’ and ‘lamest’?”<\/p>\n
Then I realized this was the account for the fancy skin-care company called La Mer<\/a>. Bwah! You’d think someone in La Mer’s social-media department would have noticed this problem. (I’m happy to say that the website is cremedelamer.com, rather than lamer.com.) The funny thing is that I don’t follow “lamer,” as I now think of it. It was a sponsored post, related to the celebrity-heavy party that lamer threw in Los Angeles last night<\/a> to celebrate its 50th anniversary<\/a>. Poor La Mer! Going through all that effort to promote its product and get some attention, only to have it backfire … in my case, at least.<\/p>\n Gwyneth Paltrow was one of the guests at the La Mer\/lamer event, and her Galvan jumpsuit with a sheer panel caught my eye.<\/p>\n