{"id":29978,"date":"2015-07-28T12:30:16","date_gmt":"2015-07-28T16:30:16","guid":{"rendered":"http:\/\/wendybrandes.com\/blog\/?p=29978"},"modified":"2015-07-27T18:11:07","modified_gmt":"2015-07-27T22:11:07","slug":"the-financial-times-on-consignment-practices","status":"publish","type":"post","link":"https:\/\/www.wendybrandes.com\/blog\/2015\/07\/the-financial-times-on-consignment-practices\/","title":{"rendered":"The Financial Times on Consignment Practices"},"content":{"rendered":"<p>Big thanks to a gorgeous jewelry-industry friend for sharing a Financial Times article by Elisa Anniss called, &#8220;<a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/eee11394-e38b-11e4-9a82-00144feab7de.html?siteedition=intl#axzz3h76bJYxe\" target=\"_blank\">Retailers seem happy to let designers take the financial strain<\/a>.&#8221; (You may need to create an FT ID in Twitter to read this.)<\/p>\n<p>The article, which explains the retail practice of selling fine jewelry on consignment, came out in June. I missed it then, or I probably would have large chunks of the text tattooed on my body by now so that I could enjoy reading them again even when I&#8217;m in the shower. It&#8217;s validating to see that everyone is struggling with the same issues.<\/p>\n<p>I once summed up consignment as, &#8220;<a href=\"http:\/\/wendybrandes.com\/blog\/2013\/08\/breaking-bad-business-and-the-blog-week-in-review\/\" target=\"_blank\">Give us all your jewelry and we\u2019ll pay you when this sells \u2026 if it sells<\/a>.&#8221; The FT describes the practice less bitchily as &#8220;where the retailer pays the wholesale price after the sale, returning any unsold pieces.&#8221; You can count on those unsold pieces too because, as designer Melanie Georgacopoulos told the FT: &#8220;&#8230; if the stores aren&#8217;t buying, they simply don&#8217;t put that much effort into selling.&#8221;<\/p>\n<p>This means the current retail model &#8212; so dependent on consignment &#8212; does!not!work! for the independent jeweler.<\/p>\n<div id=\"attachment_29981\" style=\"width: 402px\" class=\"wp-caption aligncenter\"><a href=\"www.ft.com\/intl\/cms\/s\/0\/eee11394-e38b-11e4-9a82-00144feab7de.html?siteedition=intl#axzz3h76bJYxe\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29981\" class=\"wp-image-29981 size-full\" src=\"http:\/\/wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/ft..jpg\" alt=\"ft.\" width=\"392\" height=\"255\" srcset=\"https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/ft..jpg 392w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/ft.-300x195.jpg 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><p id=\"caption-attachment-29981\" class=\"wp-caption-text\">Click to read the story.<\/p><\/div>\n<p>That last sentence isn&#8217;t <em>exactly<\/em> true because stores always <em>offer<\/em> media coverage.\u00a0 But actually coming through with it? Nope. I&#8217;ve been offered many &#8220;opportunities&#8221; in return for &#8220;exposure&#8221; that never appears &#8212; not from the retailers, anyway. I often wind up generating the exposure for both of us, while thinking, &#8220;People can die of exposure in more ways than one.&#8221;<\/p>\n<p>Gannon Brousseau, the director of the Couture jewelry trade show, offers a little bit of hope. He said to the FT, &#8220;I wouldn&#8217;t be surprised if there is a shift in the coming years. Quite frankly, there has to be.&#8221; He continued:<\/p>\n<blockquote><p><em>&#8220;With online becoming more important to designers&#8217; success, I believe [that increasingly] they will pick their partners more carefully and only work with those who truly support and believe in their brand.&#8221;<\/em><\/p><\/blockquote>\n<p>Brousseau envisions any consignment being done only in a &#8220;mutually beneficial relationship where both parties are investing in one another&#8217;s success.&#8221;\u00a0 That&#8217;s my dream: A retailer who wants to work with me to sell beautiful jewelry! Imagine that!<\/p>\n<p>By the way, much love to my direct customers who buy from <a href=\"http:\/\/www.wendybrandes.com\" target=\"_blank\">my website<\/a> and in person. <em>You&#8217;re<\/em> the ones who have kept me going.<\/p>\n<div id=\"attachment_29982\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.wendybrandes.com\/store\/products.php?product=%22Heart-You%22-Mixed-Stud-Earrings-%252d-Silver\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29982\" class=\"wp-image-29982 size-full\" src=\"http:\/\/wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/heart_u_earring_silver_50__19118_std.jpg\" alt=\"heart_u_earring_silver_50__19118_std\" width=\"360\" height=\"360\" srcset=\"https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/heart_u_earring_silver_50__19118_std.jpg 360w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/heart_u_earring_silver_50__19118_std-150x150.jpg 150w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2015\/07\/heart_u_earring_silver_50__19118_std-300x300.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/a><p id=\"caption-attachment-29982\" class=\"wp-caption-text\">I heart you, customers!<\/p><\/div>\n<p>It makes me very happy to get an email like one I received last week:<\/p>\n<blockquote><p><em>&#8220;Mad props for my excellent gold skull earrings &#8211; I just love them so much.\u00a0 They make my work day feel both elegant and subversive.&#8221;<\/em><\/p><\/blockquote>\n<p>(You can feel elegant and subversive too. Check out the skulls <a href=\"http:\/\/www.wendybrandes.com\/store\/products.php?product=Memento-Mori-Skull-Earrings-With-Rubies\" target=\"_blank\">here<\/a>. And, as always, I appreciate your stopping by!) <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big thanks to a gorgeous jewelry-industry friend for sharing a Financial Times article by Elisa Anniss called, &#8220;Retailers seem happy to let designers take the financial strain.&#8221; (You may need to create an FT ID in Twitter to read this.) The article, which explains the retail practice of selling fine jewelry on consignment, came out&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.wendybrandes.com\/blog\/2015\/07\/the-financial-times-on-consignment-practices\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":29981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[25,49,87],"tags":[],"class_list":{"0":"post-29978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-in-the-news","9":"category-jewelry-designer","10":"entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/29978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/comments?post=29978"}],"version-history":[{"count":5,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/29978\/revisions"}],"predecessor-version":[{"id":29985,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/29978\/revisions\/29985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/media\/29981"}],"wp:attachment":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/media?parent=29978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/categories?post=29978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/tags?post=29978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}