{"id":12272,"date":"2011-09-08T12:36:47","date_gmt":"2011-09-08T16:36:47","guid":{"rendered":"http:\/\/wendybrandes.com\/blog\/?p=12272"},"modified":"2011-09-13T16:21:37","modified_gmt":"2011-09-13T20:21:37","slug":"what-wendy-wore-independent-fashion-bloggers-conference","status":"publish","type":"post","link":"https:\/\/www.wendybrandes.com\/blog\/2011\/09\/what-wendy-wore-independent-fashion-bloggers-conference\/","title":{"rendered":"What Wendy Wore: Independent Fashion Bloggers Conference"},"content":{"rendered":"<p>Yesterday was the sixth <a href=\"http:\/\/heartifb.com\/ifbcon\/\" target=\"_blank\">Independent Fashion Bloggers conference<\/a>. <a href=\"http:\/\/heartifb.com\/\" target=\"_blank\">IFB<\/a> was founded in 2007 by my gorgeous friend Jennine of <a href=\"http:\/\/the-coveted.com\/\" target=\"_blank\">The Coveted<\/a> to provide fashion bloggers with the resources to build better blogs. It now has 30,000 members. Jennine first did a blogger get-together with a panel of speakers in a bar in September 2009. I was on <a href=\"http:\/\/wendybrandes.com\/blog\/2009\/09\/new-york-fashion-week-frocks\/\" target=\"_blank\">one of the panels<\/a>. Since then, she&#8217;s worked up to bigger venues and bigger sponsors. Well-known bloggers including <a href=\"http:\/\/wendybrandes.com\/blog\/2010\/02\/independent-fashion-bloggers-evolving-influence\/\" target=\"_blank\">Tavi<\/a>, <a href=\"http:\/\/stylebubble.typepad.com\/\" target=\"_blank\">Susie Bubble<\/a>, Marc-Jacobs-inspiring <a href=\"http:\/\/www.bryanboy.com\/\" target=\"_blank\">Bryanboy<\/a>, and Rumi of <a href=\"http:\/\/www.fashiontoast.com\/\" target=\"_blank\">Fashion Toast<\/a> have participated.<\/p>\n<p>This time, the sold-out event (330 people in attendance and thousands watching the <a href=\"http:\/\/www.livestream.com\/ifbconference\" target=\"_blank\">livestream<\/a> at home) was at <a href=\"http:\/\/www.milkstudios.com\/content\" target=\"_blank\">Milk Studios<\/a> &#8212; home of many fashion shows. Notable blogger attendees included Leandra Medine of <a href=\"http:\/\/www.manrepeller.com\/\" target=\"_blank\">The Man Repeller<\/a>, Claire from <a href=\"http:\/\/fashionbombdaily.com\/\" target=\"_blank\">The Fashion Bomb<\/a> (last seen<a href=\"http:\/\/wendybrandes.com\/blog\/2010\/07\/what-wendy-wore-an-american-blogger-in-paris\/\" target=\"_blank\"> in Paris<\/a>), and model\/blogger <a href=\"http:\/\/oh-so-coco.tumblr.com\/\" target=\"_blank\">Coco Rocha<\/a> (I might have been one of her first readers <a href=\"http:\/\/wendybrandes.com\/blog\/2008\/12\/model-nursery-rhyme\/\" target=\"_blank\">back in 2008<\/a>). From the corporate world, there were appearances by <a href=\"http:\/\/style.mtv.com\/\" target=\"_blank\">MTV Style<\/a>, <a href=\"http:\/\/www.peoplestylewatch.com\/people\/stylewatch\" target=\"_blank\">People Style Watch<\/a>, and the always-entertaining Mr. Mickey from <a href=\"http:\/\/www.papermag.com\/\" target=\"_blank\">Paper Magazine<\/a>. Fashion personality <a href=\"http:\/\/www.nytimes.com\/2011\/03\/17\/fashion\/17upclose.html\" target=\"_blank\">Joe Zee<\/a>, the creative director of <a href=\"http:\/\/www.elle.com\/\" target=\"_blank\">Elle<\/a>, was the keynote speaker. Joe may come from &#8220;old&#8221; media but he&#8217;s not at all threatened by &#8220;new.&#8221; In fact, I would summarize his comments as &#8220;social media is our future.&#8221; And now it&#8217;s time for a musical interlude with Whitney Houston!<\/p>\n<p><center><object width=\"420\" height=\"345\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1KjpyHX7X-o?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"420\" height=\"345\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/1KjpyHX7X-o?version=3&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/center><\/p>\n<div>\n<\/div>\n<p>Remember, kids, crack is whack!<\/p>\n<div>\n<\/div>\n<p><center><object width=\"420\" height=\"345\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ytJpZguSy2U?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"420\" height=\"345\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/ytJpZguSy2U?version=3&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/center><\/p>\n<div>\n<\/div>\n<p>On Monday night, there was a pre-conference cocktail party at <a href=\"http:\/\/www.mandarinoriental.com\/newyork\/dining\/mobar\/\" target=\"_blank\">MObar<\/a> at the Mandarin Oriental hotel, where I finally got to meet the delightful Bella of <a href=\"http:\/\/www.thecitizenrosebud.com\/\" target=\"_blank\">The Citizen Rosebud<\/a>.<\/p>\n<div id=\"attachment_12279\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.gritandglamour.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12279\" class=\"size-full wp-image-12279 \" title=\"wendybud\" src=\"http:\/\/wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/wendybud.jpg\" alt=\"\" width=\"490\" height=\"490\" srcset=\"https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/wendybud.jpg 612w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/wendybud-150x150.jpg 150w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/wendybud-300x300.jpg 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><p id=\"caption-attachment-12279\" class=\"wp-caption-text\">Instagram photo by Vahni of Grit &amp; Glamour.<\/p><\/div>\n<p>I didn&#8217;t get a full outfit picture at MObar because I foolishly brought a small Alexander McQueen clutch instead of my large camera. I couldn&#8217;t go outside where it was raining harder than <a href=\"http:\/\/wendybrandes.com\/blog\/2011\/08\/waiting-for-hurricane-irene\/\" target=\"_blank\">Hurricane Irene<\/a>, so I was forced to do my photography in the Hallway of Doom.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12273\" title=\"castelbajacmoto\" src=\"http:\/\/wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/castelbajacmoto.jpg\" alt=\"\" width=\"492\" height=\"926\" srcset=\"https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/castelbajacmoto.jpg 492w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/castelbajacmoto-159x300.jpg 159w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><strong>What Wendy Wore to MObar<\/strong><br \/>\n<em><strong>Dress:<\/strong> <a href=\"http:\/\/wendybrandes.com\/blog\/category\/castelbajac-2\/\" target=\"_blank\">Castelbajac<\/a> (<a href=\"http:\/\/wendybrandes.com\/blog\/2009\/10\/hair-raising-times-with-the-shoe-gir\/\" target=\"_blank\">2009<\/a>)<\/em><br \/>\n<em><strong>Shoes:<\/strong> <a href=\"http:\/\/wendybrandes.com\/blog\/category\/prada\/\" target=\"_blank\">Prada<\/a> (pre-2005, <a href=\"http:\/\/wendybrandes.com\/blog\/2007\/08\/purple-and-silver\/\" target=\"_blank\">written about here<\/a>)<\/em><br \/>\n<em><strong>Lipcolor:<\/strong> <a href=\"http:\/\/wendybrandes.com\/blog\/2008\/07\/red-lipstick-1-macs-lasting-lust\/\" target=\"_blank\">Lasting Lust by MAC<\/a>. Really, do you have to ask?<\/em><br \/>\n<em><strong>Earrings:<\/strong> My own <a href=\"http:\/\/www.wendybrandes.com\/store\/products.php?product=Cleopatra-Earrings\" target=\"_blank\">Cleopatra design<\/a><\/em><\/p>\n<p>Doesn&#8217;t it feel like if the camera shifted a little to the right, you&#8217;d catch a glimpse of <em>The Shining<\/em> twins?<\/p>\n<p><center><object width=\"420\" height=\"345\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/kUIZYtyD1vU?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"420\" height=\"345\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/kUIZYtyD1vU?version=3&amp;hl=en_US&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/center><\/p>\n<div>\n<\/div>\n<p>Tuesday, for the conference itself, I wore head-to-toe, Lego-themed Castelbajac (remember, I have an <a href=\"http:\/\/wendybrandes.com\/blog\/2011\/08\/what-wendy-wore-addicted-to-castelbajac\/\" target=\"_blank\">addiction<\/a>!). Here I am with my conference wife, Lady Smaggle of<a href=\"http:\/\/www.smaggle.com\" target=\"_blank\"> Smaggle Style<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12282\" title=\"ladysmaggle_1024\" src=\"http:\/\/wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/ladysmaggle_1024.jpg\" alt=\"\" width=\"461\" height=\"717\" srcset=\"https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/ladysmaggle_1024.jpg 659w, https:\/\/www.wendybrandes.com\/blog\/wp-content\/uploads\/2011\/09\/ladysmaggle_1024-193x300.jpg 193w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><strong>What Wendy Wore to the IFB Conference<\/strong><br \/>\n<em><strong>Lego dress:<\/strong> Castelbajac (2009, previously seen <a href=\"http:\/\/wendybrandes.com\/blog\/2009\/08\/more-adventures-in-california\/\" target=\"_blank\">here<\/a>)<\/em><br \/>\n<em><strong>Multi-color, high-heel loafers:<\/strong> Castelbajac (2009, first seen <a href=\"http:\/\/wendybrandes.com\/blog\/2009\/07\/london-day-4-henry-viii-and-hamlet\/\" target=\"_blank\">here<\/a>)<\/em><br \/>\n<em><strong>Lip color:<\/strong> Lasting Lust by <a href=\"http:\/\/www.maccosmetics.com\/index.tmpl\" target=\"_blank\">MAC<\/a> (MAC, please make me your Lasting Lust spokeswoman)<\/em><br \/>\n<em><strong>Rings:<\/strong> An assortment of <a href=\"http:\/\/wendybrandes.com\/store\/categories.php?category=Category\/Rings\" target=\"_blank\">my own designs<\/a><\/em><\/p>\n<p style=\"text-align: left;\">I&#8217;ve always loved that dress, but I&#8217;m having second thoughts about it after a blogger snapped a picture of it for her blog about dressing modestly. My reputation will be ruined! I need to talk to my idol <a href=\"http:\/\/wendybrandes.com\/blog\/category\/coco\/\" target=\"_blank\">Coco<\/a> about <a href=\"http:\/\/wendybrandes.com\/blog\/2007\/11\/fame-clock-is-ticking\/\" target=\"_blank\">where she does her shopping<\/a> so I can send a better sartorial message. (By the way, congrats to Coco and her main pimp, Ice-T, for their smash success TV show, <a href=\"http:\/\/www.eonline.com\/on\/shows\/ice_loves_coco\/index.html\" target=\"_blank\"><em>Ice Loves Coco<\/em><\/a>. And a big &#8220;IN YOUR FACE&#8221; to all the peeps who didn&#8217;t appreciate the Coco love I&#8217;ve been sharing since <a href=\"http:\/\/wendybrandes.com\/blog\/2007\/10\/obsessions-some-old-some-new\/\" target=\"_blank\">2007<\/a>!)<\/p>\n<p style=\"text-align: left;\">As for Lady Smaggle, she and I met as soon as the doors opened, sat down next to each other and stayed put for the next nine hours or so. We had a nice time tweeting each other despite our close proximity, and became especially bonded after barely surviving a harrowing coconut water spill. She&#8217;s going back to Australia and I really don&#8217;t know how I can go on without her. (Read her post on the conference <a href=\"http:\/\/www.smaggle.com\/2011\/09\/08\/new-york-day-thirteen-the-ifb-conference\/\" target=\"_blank\">here<\/a>.)<\/p>\n<p style=\"text-align: left;\">Our tweets made up just a small portion of the IFB-related tweets. Over 4,000 were generated with the hashtag IFBcon. You can still see them by searching for <a href=\"https:\/\/twitter.com\/#%21\/search\/%23ifbcon\" target=\"_blank\">#IFBcon<\/a> on Twitter. Most people were eagerly sharing the hot blogging tips they got from the speakers. I didn&#8217;t tweet anything like that. I wrote a bunch of random crap and demanded that people speak to me only in <a href=\"http:\/\/harrypotter.wikia.com\/wiki\/Parseltongue\" target=\"_blank\">Parseltongue<\/a>. If you want to read random crap (capsule review: &#8220;<a href=\"https:\/\/twitter.com\/#%21\/WendyBrandes\" rel=\"nofollow\" data-screen-name=\"WendyBrandes\">@WendyBrandes<\/a> wins for the best <a title=\"#IFBCon\" href=\"https:\/\/twitter.com\/#%21\/search?q=%23IFBCon\" rel=\"nofollow\">#IFBCon<\/a> commentary.&#8221; &#8211; <a href=\"https:\/\/twitter.com\/#!\/BetseyJ\" target=\"_blank\">BetseyJ<\/a>), including my feelings about coconut water, follow me on Twitter <a href=\"https:\/\/twitter.com\/#!\/wendybrandes\" target=\"_blank\">here<\/a>.<\/p>\n<p style=\"text-align: left;\">A few other important Twitter feeds are:<\/p>\n<p style=\"text-align: left;\">Independent Fashion Bloggers: <a href=\"https:\/\/twitter.com\/#!\/_IFB\" target=\"_blank\">@_ifb<\/a><br \/>\nThe Coveted:<a href=\"http:\/\/twitter.com\/#!\/thecoveted\" target=\"_blank\">@thecoveted<\/a><br \/>\nBella: <a href=\"http:\/\/twitter.com\/#!\/citizenrosebudz\" target=\"_blank\">@citizenrosebudz<\/a><br \/>\nLady Smaggle: <a href=\"http:\/\/twitter.com\/#!\/LadySmaggle\" target=\"_blank\">@LadySmaggle<\/a><br \/>\nGrit &amp; Glamour: <a href=\"http:\/\/twitter.com\/#!\/gritandglamour\" target=\"_blank\">@gritandglamour<\/a><br \/>\nJoe Zee: <a href=\"http:\/\/twitter.com\/#!\/mrjoezee\" target=\"_blank\">@mrjoezee<\/a><br \/>\nCoco: <a href=\"http:\/\/twitter.com\/#!\/cocosworld\" target=\"_blank\">@cocosworld<\/a><br \/>\nIce-T: <a href=\"http:\/\/twitter.com\/#!\/FINALLEVEL\" target=\"_blank\">@FINALLEVEL<\/a><\/p>\n<p>You Twitter users better follow all those feeds immediately or &#8230; or &#8230; the <em>Shining<\/em> twins and I will hide under your bed to scare some sense into you with our modest dresses and our coconut water. You don&#8217;t want that. Really, you don&#8217;t.<\/p>\n<p>UPDATED TO ADD: Read what <a href=\"http:\/\/www.thecitizenrosebud.com\/2011\/09\/blogger-meet-up-pre-ifb-in-nyc-at-mobar.html\" target=\"_blank\">Citizen Rosebud<\/a>, <a href=\"http:\/\/www.gritandglamour.com\/2011\/09\/12\/pre-party-and-ifb-con-in-new-york\/\" target=\"_blank\">Vahni of Grit &#038; Glamour<\/a> and <a href=\"http:\/\/www.smaggle.com\/2011\/09\/08\/new-york-day-thirteen-the-ifb-conference\/\" target=\"_blank\">my wife, Lady Smaggle,<\/a> have to say!<br \/>\n <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday was the sixth Independent Fashion Bloggers conference. IFB was founded in 2007 by my gorgeous friend Jennine of The Coveted to provide fashion bloggers with the resources to build better blogs. It now has 30,000 members. Jennine first did a blogger get-together with a panel of speakers in a bar in September 2009. I&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.wendybrandes.com\/blog\/2011\/09\/what-wendy-wore-independent-fashion-bloggers-conference\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":12273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[12,571,88,277,41,27,497],"tags":[],"class_list":{"0":"post-12272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogs-and-bloggers","8":"category-castelbajac-2","9":"category-coco","10":"category-outfit-post","11":"category-pictures-of-me","12":"category-prada","13":"category-what-wendy-wore","14":"entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/12272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/comments?post=12272"}],"version-history":[{"count":11,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/12272\/revisions"}],"predecessor-version":[{"id":12436,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/posts\/12272\/revisions\/12436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/media\/12273"}],"wp:attachment":[{"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/media?parent=12272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/categories?post=12272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wendybrandes.com\/blog\/wp-json\/wp\/v2\/tags?post=12272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}