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Wednesday’s Video: BS Your Way Through a Business Plan

January 16, 2019 by WendyB

People considering entrepreneurship often ask me if they need a business plan. My answer is, yes, you should have one. My caveat is that it will probably be complete bullshit. Yep, lots of business plans that are full of optimistic bullshit, and that’s true whether they are drawn up by a one-person company or by a team at a multi-billion-dollar conglomerate.

MrB’s favorite example of a big-company bullshit plan is a global brand that decides to sell toothpaste in China. There’s over a billion people in China; that’s a lot of teeth! Even if brand captured just a fraction of the market, it would be huge. And there’s no reason why people wouldn’t be drawn to THIS brand … except for the fact that local companies are more in tune with local tastes.

In this week’s video, I talk about the ways business plans can truly help you; the situations where you definitely need them; their limitations; and what kind of bullshit you should put in them.

Don’t forget to subscribe to my YouTube channel!

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Filed Under: advice, Business, education, get smart, The Bitchtastic Guide to Business™, video, Words of Wisdom Tagged With: business plans

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MEET WENDY BRANDES

Award-winning designer of fine jewelry inspired by women's history and pop culture. A former journalist who writes about jewelry, fashion, medieval history, news, feminism, dogs, cats and whatever else is on her mind. Blogging since 2007.
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